Jeevika- Women Empowerment Initiatives
Through our rural operations, Fullerton India works with more than 18 lakh women, providing micro credit for income generating activities and hence enhancing their livelihoods. Jeevika CSR initiative was launched with the primary objective of enhancing the capacity and skill development of rural women and enabling them to adopt business acumen, leading to increased income, social status and thus women empowerment. Further, Jeevika enhances income generation opportunities and creates alternative sources of livelihood for passionate leaders in the local community through market linkages across the value chains. Some of our key Initiatives under Jeevika include:
Vocational training programs:
Fullerton India has partnered with various NGOs for providing technical and entrepreneurship training in different vocations like apparel (tailoring) and beauty hair care to create income generation opportunities at community level. It’s a three months extensive training programme for women with certification. The trained women also get assured market linkages or set-up micro-enterprises for their products to ensure sustained livelihood.
Impact:
Skill development in indigenous crafts:
Fullerton India has partnered with various agencies to promote rural craft business and provide livelihood opportunities to women entrepreneurs. These programmes provide hands-on training on various indigenous crafts based on market demand such as Kantha work, Madhubani Painting etc. to support women in accessing alternative livelihoods and skill development in traditional crafts. Post training we ensured that women in local communities to reach their full potential through assured market linkages.
Impact:
Gurukul - Skill development for Youth
Fullerton India is committed to bridge this skill gap and has initiated an exclusive project ‘Gurukul-Skill Development for Youth’. The Gurukul project is conceptualized with an aim to train and equip the youth with basic skills for entry level jobs in the banking and finance sector. The 180 hour residential programme not only trains on technical skills but also works on the soft skills of the candidates making them job ready for finance industry.Gurukul programme is now operational in six states including – Rajasthan, Chhattisgarh, Karnataka, Tamil Nadu, Odisha and Maharashtra.
Impact:
Dairy farming is an important rural livelihood and improved cattle productivity could lead to significant rise in the income of the cattle-owning households. Cattles also are an important part of our Indian rural economy, but ‘Cattle Care’ as a subject was probably not discussed quite as much and are often neglected due to lack of awareness. Fullerton India-committed to the betterment of rural India- as part of its’ rural Livelihood enhancement program had initiated,
‘Pashu Vikas Day’ –India’s largest cattle care event
Impact:
| Year | No of branches covered |
No of Household benefitted |
No of cattle treated |
Remarks |
|---|---|---|---|---|
| 2014 | 115 | 10,000 | 22,000 | |
| 2015 | 192 | 18,000 | 40,400 | Fullerton India Pashu Vikas Day was part of Limca Book of Records |
| 2018 | 247 | 15,000 | 39,400 | Fullerton India Pashu Vikas Day was part of Best of India Records |
Pashu Vikas - Integrated Livestock Development centre
In FY 2015-16, Fullerton India along with JK trust had launched 20 Integrated Livestock Development (ILD) centres for cattle breed improvement in selected locations in Madhya Pradesh, Maharashtra and Karnataka. ILD centres provide holistic and doorstep cattle care services like artificial insemination, castration, fodder management, first aid and extension of nutritional requirement for the cattle in the project area. Each ILD centre is established & operated by a local educated youth called as ‘Gopal’ - a para vet trained extensively by the JK trust team for over six months, thereby generating an employment also.
Impact:
