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Our CSR Mission
Fullerton India CSR Projects
Jeevika
Jeevika- Women Empowerment Initiatives
Fullerton India works with more than 25 lakh women, ensuring micro credit access for income generating activities and hence enhancing their livelihoods. Jeevika CSR initiative was launched with the primary objective of enhancing the capacity and skill development of rural women and enabling them to adopt business acumen, leading to increased income, social status and thus women empowerment. All the initiatives have market linkages and training on entrepreneurship development, helping the trained women with assured income leading to financial independence. Some of our key Initiatives under Jeevika include:
Vocational training programs:
We have collaborated with various NGOs for providing technical and entrepreneurship training in different vocations like apparel (tailoring); embroidery work, beauty hair care and indigenous crafts to create income generation opportunities at community level. It is a 3-6 months extensive training programme for women with certification. The trained women also get assured market linkages or support to set-up micro-enterprises for their products to ensure sustained livelihood.
To address the challenges aroused due to the COVID-19 pandemic, we trained women as Sanitization and Hygiene Entrepreneurs (SHE) to provide sanitization services in nearby areas. During FY 21, more than 2,000 women were trained through various initiatives.
Impact:
- No. of women benefitted in FY 22: 150+
Yuva Kaushal
Yuva Kaushal - General Duty Assistant for Girls
COVID-19 pandemic has created a need of more than 1 million nurses and health care workers and to address the current shortfall Fullerton India partnered with various NGO’s and launched General Duty Assistant (GDA) training for rural girls/women, to provide patient care and livelihood opportunities. Post 240 hour training, which included classroom as well as on job training (OJT) in local hospitals, candidates are awarded with the SSC (Sector Skill Council) certification which is certified by National Skill Development Council (NSDC)
Impact:
- No of Youth trained in FY 22- 800+
- Average placement: 70% of trained candidates have been placed in nearby hospitals/health care institutions.
Pashu Vikas
Dairy farming is an important rural livelihood and improved cattle productivity could lead to significant rise in the income of the cattle-owning households. Cattles also are an important part of our Indian rural economy, but ‘Cattle Care’ as a subject was probably not discussed quite as much and are often neglected due to lack of awareness. Fullerton India-committed to the betterment of rural India- as part of its’ rural Livelihood enhancement program had initiated,
‘Pashu Vikas Day’ –India’s largest cattle care event
Impact:
| Year | No of branches covered |
No of Household benefitted |
No of cattle treated |
Remarks |
|---|---|---|---|---|
| 2014 | 115 | 10,000 | 22,000 | |
| 2015 | 192 | 18,000 | 40,400 | Fullerton India Pashu Vikas Day was part of Limca Book of Records |
| 2018 | 247 | 15,000 | 39,400 | Fullerton India Pashu Vikas Day was part of Best of India Records |
| 2019 | 355 | 21,100+ | 71,500+ | Fullerton India Pashu Vikas Day was part of World Books of Records |
