Dairy Farming ( Partners – Godrej Agrovet Ltd., government veterinary health organizations and their doctors)
Dairy farming is a major livelihood followed by many households in the rural areas. This includes rearing milk cattle – cows, buffaloes, goats and sheep. There is a shortage of milk in the country as consumption in both urban and rural areas has risen sharply. The higher demand for milk means that larger number of high-breed higher milk producing cattle need to be added to the milk population. A large part of this cattle population is owned and reared in rural areas. Nearly 50% of customer livelihoods financed by Fullerton India in rural areas are for dairy farming.
Fullerton India in partnership with several cattle feed manufacturers, government veterinary health organizations and their doctors, dairy product manufacturers ( buyers of milk produce) organizes Cattle Care Camps to provide knowhow and inputs on cattle rearing, dairy farming, cattle care and upkeep, milk marketing etc. This helps households involved in dairy farming to adopt new methods of cattle care to make their cattle produce more milk and of higher fat content; extend lactation period of the milk animal and to keep it in better health through the lactation period.
We have conducted 8 Cattle Care Camps in partnership with Godrej Agrovet in various locations and have carried around 1350 cattle check ups.
2011
Date
City
State
Cattle check up
De-worming medicine distributed
Treatments rendered
19-Jul-10
Kopergaon
Maharashtra
350
150
200
16-Aug-10
Sankeshwar
Karnataka
220
200
96
25-Sep-10
Akluj
Maharashtra
250
150
98
19-Oct-10
Narayangaon
Maharashtra
19
16
7
24-Oct-10
Halol
Gujarat
63
82
58
18-Dec-10
Kadi
Gujarat
102
102
102
23-Dec-10
Akkalkot
Maharashtra
150
150
150
12-Feb-11
Nippani
Karnataka
200
200
97
We have conducted around 20 Cattle Care Camps in partnership with government veterinary health organizations and their doctors in various locations and have carried around 2500 cattle check ups.
(Partners: Regional Horticlulture and Vocational Training Institutes,Local Trainers)
Partnering with NGOs/ organizations engaged in vocational training: Fullerton India facilitates training in new/ alternate vocations that is delivered to men and women in villages across our Rural branch catchments. This will help women adapt new/ alternate vocations besides their existing ones, thus enhancing their incomes and standard of living. This will also raise their borrowing and repayment capacities besides reducing their dependence on one traditional vocation.
Examples of training in new vocation:
training in sewing/ embroidery using machines to cater to the garment industry
Training in creating utility items with waste cloth like : door mats, coir ropes, children’s clothing, bags and quilts
Training in productivity improvement techniques for the small Power loom trade
Inputs for handloom weavers for adoption of new techniques, designs and materials
We have conducted around 17 Vocational training workshops in different locations with close to 800 beneficiaries in total.
Market Linkages : Partnering with NGOs/ organizations engaged in creating market linkages and providing inputs for marketing of local produce: Fullerton India endeavours to facilitate these linkages with the market so rural households could adapt new methods to add value to local produce like packaging/ branding/ marketing.
- This could be done for food items like pickles/ condiments/ papad and for local handicrafts etc and value adding through better designs/ packaging/ branding/ marketing
- Build market linkages for new trades/ vocations like garments etc created through training programs
Socio-Economic Development Workshops for rural women
A large part of Fullerton India’s customers in the rural areas are women. Most of them are not educated beyond primary school level and are not aware of their rights and government services available to them. They also suffer from low awareness on reproductive and child health.
On a regular basis Fullerton India organizes Socio-Economic Development workshops where
key influencers like senior Women Police Officers, Lawyers and NGOs are invited to make the women aware of civil rights, financial literacy, healthcare, alternate vocations and livelihoods advancement. Besides this they also receive inputs on better financial management and savings.
We have conducted around 23 Socio-Economic Development Workshops in various locations with around 3000 beneficiaries
Initiatives in Healthcare
Fullerton India has been involved in promoting its Save The Eye program which focuses on better eye care among under privileged people of the communities it serves. Fullerton India has organized over 200 Save the Eye Camps since 2007 impacting over 500,000 beneficiaries in locations across the country.
Save the Eye program in partnership with L V Prasad Eye Institute and Sankara Eye Care
