ABP News BFSI Award for ‘Innovative Initiative in Social Sector’ & ‘Best Use of Mobile Technology in Financial Services’
Fullerton India Credit Company Ltd. bagged two awards at the ABP BFSI Awards held in Mumbai on the 14th of February. It won the first award for the ‘Innovative Initiative in Social Sector’ for its unique Merchandise Loan product that enables rural households to access products that provide energy and safe drinking water. The second award was won for the ‘Best Use of Mobile Technology in Financial Services’ for the adoption of innovative bio-metric based transaction devices in the operations of Fullerton India’s rural business, Gramshakti./p>
In addition to its core business of financial services, Fullerton India has partnered with several companies to promote relevant products like solar lamps, water filters and Eco cook stoves. Using its extensive reach and its 2700-strong team of field officers, Fullerton India promotes these products to its customers, creating awareness and generating interest. More importantly, it enables interested households to adopt these eco-friendly products by providing them a unique Merchandise Loan to acquire these products. From April 2012 to December 2013, Fullerton India financed more than 200,000 solar lanterns, water filters, Eco cook stoves and bicycles. Thus, helping improve the quality of lives and standard of living of nearly 200,000 rural households.