The Colour Orange : The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.
With its enthusiasm for life, the color orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence. Those inspired by orange are always on the go!
Orange brings optimism, is uplifting & rejuvenates our spirit.
Orange brings spontaneity and a positive outlook to life and is a great color to use during tough economic times, keeping us motivated and helping us to look at the bright side of life.
Our New Corporate Identifier: The Corporate Identifier of Fullerton India will be the same as that of our parent organization Fullerton Financial Holdings, Singapore.
The new “Rising Steps” logo and the company name “Fullerton India” in the new
Fullerton orange corporate colour will be our new corporate identifier.
The Rising Steps Logo: The new corporate logo for Fullerton India will be the orange square with 3 steps rising to the right within it in white symbolizing growth and progress for all our stakeholders
The Corporate Colours: The Corporate colours of our organization will be Fullerton Orange and grey. Orange being the primary part of the identifier.
Our Rural business will use logo along with the brand name GRAMSHAKTI as the brand identifier in the markets that it serves.
